Tuesday, May 31, 2011

Invest in MIDJR at Empire Avenue!

So I heard about this thing, Empire Avenue, on John Chows blog…and I figured I would give it a try.

I am not going to write a post about how to use it, but basically it measures your activity on certain social networks, and is similar in some ways to other influencer measuring tools such as Klout and Peer Index.

Where Empire Avenue is unique is that your value can effectively be peer-reviewed by others buying and selling shares in your score, giving you an incentive to remain a valuable commodity and remain active on your social networks.

It’s actually startlingly addictive.

Part game, part ratings system, Empire Avenue works by allowing users to create a ticker linked to their activity on various social media profiles like Facebook, Twitter, Flickr and YouTube. The system measures that activity and the level of engagement your content provokes, and then assesses your share price based on that activity. People can buy shares in you and you can buy shares in others, which leads to a virtual social currency that moves up and down just like a stock.

So far the virtual currency, Eaves, are only available in the game but I understand they are plans for you to be able to exchange the currency for real money/goods. Also, some corporate players have gotten involved, specifically Ford.

At its highest level its networking, gaming, aggregation and social media status in one fun little package and I suggest you give it a shot!!

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